During the world’s strictest lockdown, which lasted over 100 days in Melbourne, IKEA wanted to add an extra assembly instruction to their most popular products. Products almost all Australians have in the home, or could invest in to help with ‘normal life’.
Over 50 illustrated instructions helped people find clever ways to deal with everything from cancelled holidays to haircuts, workouts to WFH, live sport to living with kids who couldn’t go to school. Released via IKEA’s social media platforms in context to what was happening in the world, we provided a solution to anything and everything life at home threw at us.